In 2009, Wizards of the Coast changed their policy for base sets, and began making smaller base sets that included new cards, starting with the Magic 2010 set. However, sales were disappointing, an alarming problem for Wizards, as some entry point for newer players was required to keep Magic alive. Eighth and Ninth editions were marketed similarly. Seventh Edition, released in 2001, was sold both as a "Basic" and an "Advanced" product, with the expansion sets of the time marked as "Expert". As the market became saturated, the base sets took on a changed role they began to be marketed as the entry point for new Magic players, with less interest expected from dedicated Magic players who likely owned many of the cards already. The earliest base sets- Limited, Unlimited, Revised, and Fourth Edition-helped provide the first experience with Magic for many players in areas where Magic had never been sold before, enabling them to catch up on the base game with cards that, while technically reprints, had never been available to them before. Sales were also concentrated on the West Coast of the United States, where Wizards of the Coast was based. From Fourth Edition in 1995 onward, a new base set would come out once per two years in the spring or early summer for tournament play, that set would be legal for two years in the Standard format until the next core set replaced it.Įarly in the history of Magic, the sets sold out nearly instantaneously, and supplying the game's growing fan base proved tricky. All cards were given a white border to mark them as reprints, with a few exceptions ( Limited Edition, Tenth Edition, foil cards in Seventh- Ninth Editions). This simplicity led to many cards from these sets being considered "staples" of deck design. These cards were generally simpler than cards in expansion sets, omitting multicolored cards, and used only the original abilities and keywords of Magic such as Flying and Trample. With the exception of Limited Edition, these sets consisted entirely of reprints. The collectible card game Magic: The Gathering published ten base sets from 1993–2007, also referred to as core sets.
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